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Feathered Owl Technology Blog

Fixing Duplicate Canonical Link Element in Wordpress

April 13th, 2010

If you work with Wordpress blogs and websites you will, no doubt, have had lots of fun over the years with duplicate content and spent plenty of time trying a) get it out of Google’s index and/or b) stopping it getting in there in the first place.

The introduction of support for the canonical link element by Google and the other search engines offered a powerful addition to the ways in which duplicate content can be suppressed. The canonical link element and its use has been widely discussed in the blogosphere so I won’t go into it here. Check out Matt Cutts’ Canonical Link Element in 5 minutes blog post for a good explanation if you don’t know about it already.

Back to Wordpress. The two popular SEO plugins Platinum SEO Pack and All-in-one SEO Pack have supported addition of canonical link elements to posts and pages for a while now. I noticed recently that on a couple of my new sites using Wordpress 2.9.2 there were duplicated canonical link elements in the header: -

<link rel=’canonical’ href=’http://www.featheredowl.com‘ />

which had been added by Wordpress and, a bit further down: -

<link rel=”canonical” href=”http://www.featheredowl.com/” />

in the Platinum SEO pack section.

Further investigation revealed that Wordpress has supported the canonical link element and added this by default to all posts and pages since version 2.9.0. Now, I don’t know for sure if this is a bad thing, but intuition suggests that duplicated meta data in the header of a Web page won’t make a search engine think it’s a better quality page than if that data was only specified once. So, how to get rid of the duplicates?

It’s easy. Either a) turn off “canonical URLs” in your SEO plugin or b) comment out the following line in wp-includes/default-filters.php: -

add_action( ‘wp_head’, ‘rel_canonical’ );

Personally, I commented out the bit of the Wordpress script. After all, the SEO plugin writers thought if it first.

Get a UK Phone Number in France or Switzerland with Vonage

January 22nd, 2010

order vonage via this link

Vonage provides a simple, low-cost voice over IP (VoIP) telephony solution for private individuals and businesses. The Vonage service works via a low-cost adapter unit which allows any normal telephone to be conncted to the Vonage network via the Internet. There is no need for a landline – if your Internet connection is via cable or satellite it doesn’t matter.

When you sign up to Vonage you are provided with a UK phone number with a normal geographical (i .e. beginning with 01 or 02) area code. Vonage offers various call plans, the cheapest of which costs £5.99 a month +VAT and gives unlimited calls to UK landlines. Calls to UK mobiles are 13p a minute. For £7.99 a month you can sign up for their “V-Plan 2″ call plan which gives unlimited calls to ten European countries including France and Switzerland as well as the USA, Canada, Australia & New Zealand.

Because the service works over the Internet, you can plug your Vonage adapter into your ADSL or cable router anywhere in the world and make calls for the same price as if you were in the UK. Additionally, people in the UK can call you without having to use an international dialling prefix – if their call plan gives them unlimited UK landlane calls (which is pretty standard these days) it won’t cost them a penny to call you or your business wherever you happen to be based.

For businesses which operate in Europe and deal with a largely British clientele, Vonage can offer significant cost savings when communicating with clients prior to them traveling and especially during their trip or holiday when they will only be reachable via their UK mobiles. With Vonage all landline calls are included in the monthly call charge and calls to mobiles cost only 13p a minute irrespective of where the user is. Clients will still have to pay roaming charges if their provider still penalises them in this way, however for businesse such as ski schools in France or Switzerland which make many calls to UK clients’ mobiles when they are in the ski resort, Vonage offers the potential for serious savings on phone bills.

To sign up for Vonage you will need a UK delivery address for them to send your VoIP adapter to and you will have to arrange for someone to send the box to you via post or courier. If you don’t have a UK address you can arrange for delivery to Feathered Owl Technology’s premises in London and we can arrange onward shipment.

Feathered Owl Technology is a Vonage afilliate and has succesfully implemened Vonage for a number of customers. To find out more about the Vonage service and how it can help you save money on call charges in France or Switzerland please contact us via our website where you can also place an order for Vonage via the affiliate link on our homepage. Or you can just click on the Vonage logo at the top of this post.

Feathered Owl Technology is an independent IT consultancy based in London, UK (and various Alpine locations during the winter). To find out how your brand can benefit from our website, search engine optimization, telecommunications & IT consultancy services, please email us or or submit a comment to this blog post.

www.featheredowl.com | info@featheredowl.com

Search Engine Optimization for Choppers Bonnets Verbier

December 8th, 2009

choppers bonnets logo

Choppers Bonnets Verbier is the Alps’ leading maker of hand-knitted and crocheted ski hats, beanies and headbands. Now based in Verbier, Chopper and her pompom-maker-in-chief began hatmaking five years ago in the frozen wastes of Zermatt. What began as a way to kit themselves and their friends out in fetching headgear for the slopes quickly grew into a more significant undertaking, with both of them beavering away into the small hours of the winter nights to keep up with demand for what has become the must-have fashion item for the ski & snowboard world’s movers and shakers.

To further spread their message, Chopper recently invested in a new website which was designed by the legendary Andy Oddsock of Ski & Board magazine fame. Despite looking extremely good, the website unfortunately did not make much of a splash in the search engine world, meaning that prospective hat buyers were unlikely to find it in Google, Yahoo, Ask and the many other search engines busily crawling and indexing the World Wide Web.

Feathered Owl Technology was engaged to optimize the website so that it could be properly indexed by search engines and to improve its effectiveness as a marketing tool for the Chopper’s Bonnets brand.

Following the addition of a text navigation menu to all pages of the site, Google and its competitors are now able to follow all internal site links from the homepage, which has increased the number of indexed pages from one to six. The Owl’s creative meta-data writing skills were brought into play to optimise each of the site’s page titles for  subtly different search terms and to encourage viewers of search results containing entries for Choppers’ to click through to the site by dint of engaging and informative page descriptions.

The results are now in - www.choppersbonnets.com ranks #1 in Google’s UK index for the search “handmade ski hats” and #5 in the worldwide index for the same term – and this with a pagerank of zero. In time the site’s pagerank will rise as other websites link to it and Choppers’ many happy customers bookmark it on social networking sites, so expect to see a further improvement in the rankings for searches relating to ski headgear.

A final word must go to the Choppers’ team. The Boss has declared herself  “well happy” with their new-found visibility on the Internet, with her pompom-making sidekick reportedly ”over the moon”.  We wish them every success and a busy winter of knitting and crocheting.

The Owl is hoping that Santa will bring him a nice hat for Christmas…

a choppers bonnet

Feathered Owl Technology is an independent IT consultancy based in London, UK (and various Alpine locations during the winter). To find out how your brand can benefit from our website and search engine optimization services, please email us or or submit a comment to this blog post.

http://www.featheredowl.com | info@featheredowl.com

Alpinemojo Verbier Website Goes Live

November 9th, 2009

logosmall

Feathered Owl assisted Alpinemojo Verbier with development and implementation of their new website which went live today (8 November 2009). We optimised the HTML code, implemented a Wordpress blog and devised appropriate page title, description and keyword metadata for all pages in the site for search engine optimization according to the client’s requirements.

We are now working on a programme of registration and syndication of the blog with our preferred set of blog and feed consolidation sites around the Blogosphere to maximise the visibility of the blog content and the main site.

Feathered Owl is hosting the website and will provide ongoing search engine optimisation and consultancy services to the Alpinemojo Verbier.

Feathered Owl Technology is an independent IT consultancy based in London, UK
www.featheredowl.com | info@featheredowl.com

Enterprise Systems Management Concepts

September 28th, 2009

In this article Feathered Owl explains some basic Enterprise Systems Management concepts. This piece was originally titled “Idiot’s Guide to Enterprise Systems Management”. Think of it that way if you prefer….

A Brief History of ESM

ESM as a discipline has developed as a result of the widespread migration from centralised mainframe and/or midrange computers to smaller distributed computers that has taken place throughout the IT industry over the past 10 to 15 years. ESM aims to solve one of the major difficulties associated with an IT infrastructure comprising large numbers of small computers distributed over a network, namely that these are inherently more difficult to manage than a smaller number of larger computers. As well as the computer and network hardware and operating systems, applications which run on the computers and which often span multiple computers, networks and geographical locations must also be managed. Many modern distributed computing infrastructures are highly complex; as a result, management of these has become a major challenge.

ESM as a recognised discipline has been around for about the last 10 years, and originated in the networking arena where the problems of remotely monitoring and administrating multiple devices were encountered before the big rush toward distributed computing. A special management communications protocol (SNMP – simple network management protocol) was developed as part of the overall protocol suite (TCP/IP) which allowed network devices from different manufacturers to exchange data with each other. As the computers which were attached to the network themselves became smaller, more numerous and more widely dispersed, network management techniques were extended into the server arena. Although SNMP is still used for the vast majority of network management applications, and remains the only globally-supported standard for server and application monitoring and management.

Basic Principles of ESM

The most basic challenge that any ESM solution aims to solve is monitoring the status of all components of the IT infrastructure and, ideally, the applications that run within in. Like any machine, computers need to be checked periodically to ensure that they are functioning optimally. Consider a scenario where a single systems administrator (SA) is available to monitor all the computers in a company’s IT infrastructure. It takes the SA five minutes to log on to each computer and perform a basic set of health checks. It is not unusual for large companies to have hundreds or even thousands of computers in their datacentres; if it takes 5 minutes to check each one of these, every 100 computers would require one SA simply to perform basic daily healthchecks for a full 8-hour working day. Clearly this is not efficient use of resources.

The solution to this problem is to install “agent” software on each computer and have this perform the healthchecks instead, freeing up the SA’s time to perform more useful activities. A further advantage is that the agent can be configured to carry out healthchecks at frequent regular intervals; in practice, checking computer once a day is simply not sufficient – in cases where business critical functions are supported, computers need to be checked at intervals of five minutes or less. Although each agent software license may cost a few hundred pounds, this will quickly be recouped in time savings for SA’s time which may cost anything up to £500 per day.

If an agent detects a problem, it can be configured to generate an alert message in order to let the SA know that there is something he or she needs to take a look at and fix. This is known as reactive alerting. Ideally, if an agent could detect that a problem was about to happen and send an alert to the SA, allowing preventative measures to be taken to stop it happening, this would be a better state of affairs as there would be no interruption to service. This kind of proactive monitoring is typically what is aimed for by ESM system designers.

Another kind of action which can be taken by a monitoring agent when an actual or impending fault is detected is to initiate a corrective action to prevent or resolve the issue. This is only usually possible where the detected fault (actual or impending) is a recognised one for which a standard fix is available. In such a case, the agent may be configured to execute a command or script to apply the fix. A notification may still be sent to the relevant support staff, however in this case it informs them that a known problem had occurred and has been automatically resolved – no further action is required, although it may be desirable to investigate further to prevent the problem from re-occurring.

The scenarios described above can be though of as an evolution from basic to more sophisticated monitoring functionality: -

Monitoring Maturity Timeline

ESM Architectures

ESM systems need their own architecture to function effectively. As well as agents which actually do the monitoring, some kind of management server is required to receive and process alerts sent by the agents, with a console to allow alert viewing and agent configuration. A simple generic ESM architecture can be depicted as follows: -

Generic ESM Architecture

ESM is now generally accepted to be an essential element of any well-designed and managed distributed IT infrastructure. Without an ESM capability, it is virtually impossible to ensure that everything will function properly without support personnel constantly checking all computers and applications. In many larger organisations, ESM is the responsibility of dedicated teams.

ESM Vendors

As distributed IT infrastructures have become larger, more powerful and more complex, the requirement to monitor and control them has increased proportionally. A small number of major ESM “framework” vendors (HP, IBM, CA and BMC) continue to dominate, but an increasing number of smaller players have entered the marketplace, aiming to fill in the gaps not well covered by the framework vendors, concentrate on one specific area and do that better than vendors offering a wider overall capability, or simply to provide equivalent functionality at much lower cost.

Agentless Monitoring

An alternative to deploying agents to every monitored system is to use an agentless approach, with checks on status and health being performed remotely from other computers dedicated to this task. Typically, agentless monitoring is carried out using generic means of accessing the monitored computers provided by the manufacturers. The advantage of the agentless approach is that no additional software has to be deployed to the monitored systems; typically, a user account and password are created for the monitoring systems to periodically log on to the monitored system and perform the desired checks; any detected anomalies result in an alert being raised and sent to the relevant support personnel in the same manner as for agent-based monitoring described above.

The main disadvantages of agentless monitoring are that it can result in higher levels of network traffic between monitored systems and the management server, generally making it less suitable for use over slow-speed network links. Additionally, if contact is lost between the management server and the monitored system, no monitoring can be performed (agent based monitoring solutions invariably support alert buffering at the agent with store and forward capability allowing alerts to be sent to the management server once contact is re-established).

The main advantage of agentless monitoring is that it is generally easier to deploy and maintain as no additional software needs to be deployed to monitored systems and all monitoring configurations are held on the management server. Agentless monitoring also lends itself well to situations when it is desirable to test availability of a service remotely (e.g. a website or email relay server) as this is reflective of how the service is accessed by users.

Network Monitoring

As mentioned earlier, the technologies and techniques used in ESM originated in the Network arena, and continue to be used in pretty much the same way up to the present day. As well as monitoring network devices (hubs, switches, routers, remote access servers and so on) for faults and performance statistics, network monitoring solutions also map the network topology and connectivity (logical & physical) between devices. This connectivity information is vitally important detecting, troubleshooting and resolving network problems. Perhaps the most widely-used application for network device, topology and connectivity monitoring is HP OpenView Network Node Manager (NNM).

A further key function is to manage the configurations of network devices. Network device configurations take the form of instruction sets stored on the hard disk or in flash memory on the device, and can be manually amended via a remote login, or uploaded via FTP (file transfer protocol). In any large network, it is not feasible to manually maintain configurations on all devices individually; it is preferable to store, maintain and update configurations on a central computer and distribute these out to devices on the network as required. Where configuration updates have to be distributed to a number of devices, it may be desirable to schedule these automatically and perform them overnight or at weekends to minimise disruption. If any problems with new configurations are encountered, the ability to “roll back” to a previous configuration which was known to work properly is also valuable.

CiscoWorks is a network device configurations manager used in many sites using Cisco network kit.

Hardware Element Managers

Although they may share common architectural principles or be based on generic standards, each computer hardware vendor’s products are generally sufficiently different to require a proprietary software tool to monitor hardware health and manage hardware configurations such as firmware revisions. Such tools are known as “element managers” and a comprehensive ESM solution will typically contain a number of different element managers from the manufacturers of each type of hardware device in use with the organisation’s IT infrastructure.

Because their functionality is limited to monitoring of specific proprietary hardware, element managers are typically integrated into other generic monitoring tools designed to accept alerts from multiple disparate sources via standards-based interfaces such as SNMP.

Examples of hardware element managers include HP Insight Manager (HP and Compaq server hardware) and Sun Management Centre (Sun Microsystems server hardware), Dell OpenManage. CiscoWorks (see “Network Monitoring”) is also an element manager.

Application Monitoring
Any IT infrastructure exists solely to support the activities of the organisation using it. Functionality is provided to users by software applications; whilst monitoring the availability and performance of underlying infrastructure will go some way toward ensuring that they function correctly, if applications themselves can be directly monitored then a more complete and accurate picture emerges.

Much of the activity in the ESM marketplace in recent years has been concentrated around application monitoring. Infrastructure monitoring is now a relatively mature activity dominated by a small number of established players with official or de facto standards in place. In contrast, application monitoring is a rapidly growing sector with hundreds of vendors providing a plethora of mainly proprietary solutions to satisfy demand created by organisations looking to improve the quality of application service delivery. The adoption of a “service orientated” IT delivery model (where services delivered to users are the focus, as opposed to how well individual elements of the IT infrastructure are working) is further fuelling the interest in application monitoring and encouraging further new entrants into this marketplace.

Although few if any standards have emerged in the area of application monitoring, some common principles and techniques are, at least, used by all solution vendors. Most if not all applications operate via transactions. A transaction is an activity or series of linked activities, which are performed using an application and which deliver a useful result. Examples of transactions include performing a search via a Web search engine, creating a new customer record in a CRM system, running an online management report, making a credit card payment via a secure website and so on.

As discussed earlier, modern IT infrastructures tend to be highly distributed with tens, hundreds or even thousands of computers interlinked via networks being used to deliver applications to users. It is the norm for the successful execution of application transactions to be reliant upon multiple infrastructure components and network connections, all of which must be functioning effectively. Applications may also be reliant upon other applications, which themselves have their own infrastructure and perhaps application dependencies. Take the example of a Web-based application provided by an airline which allows customers to view schedules and book seats. The infrastructure which supports the application is as follows: -

Generic Web Application Architecture

A typical transaction would be to request information on available flights and prices for a specified origin, destination and date as the first step in booking a flight. The sequence of operations is as follows: -

  1. User enters address for website in their Web browser
  2. User selects link to “book flights” form (page); form is loaded from Webserver into Web browser
  3. User enters “From” and “To” airport, date and whether it is a one way or return flight; click on “Search Flights”
  4. Information entered into form is sent to application server which in turn issues a “select” statement against the back end database to find all data matching the criteria entered into the “book flights” form
  5. Data matching the selection criteria are sent back to the application server by the database server
  6. Data are formatted for display in the “book flights” webpage by a script running on the application server
  7. Formatted Web page containing requested data is uploaded to the Web server
  8. User’s Web browser displays updated web page with available flights, times and prices

So, even a relatively simple everyday transaction is made up of a number of steps and reliant upon a number of different pieces of infrastructure and software, all intercommunicating over a network. Each of these components is monitored using the appropriate element manager (server hardware), agent & management server (server operating system, database, application and webserver processes), network monitoring tool (network devices, topology & connectivity) and agentless monitoring tool (flight booking website availability). To complete the monitoring picture, it is necessary to monitor the individual steps making up the overall transaction to ensure that: -

a) Each transaction step completes successfully

b) Each transaction step completes within the required time limit

c) The overall transaction completes successfully

d) The overall transaction completes within the required time limit

Typically, a number of approaches may be taken to monitor the application transaction. One way is to use a robot to periodically perform the transaction in order to simulate what is being done by real users. If this synthetically-generated transaction fails or takes too long, then it is reasonable to assume that the same problem would be experienced by a real user.

Another approach would be to install a piece of agent software onto the PC from where the user is accessing the application, and to monitor the stream of instructions being processed by the PC operating system as the transaction is executed. An agent could also be installed on the application server and work in a similar manner. The advantage of this approach is that all transactions being processed by the application server are visible, as opposed to the far lower number of transactions that would be executed on a single user’s PC. These approaches are known as client and server instrumentation.

Another approach again is to use a network probe to capture data being transmitted over the network and deduce what transactions are being performed, by whom, from which locations, how long they are taking and whether they are successful from the captured data.

In each case, the monitoring technology used needs to be configured to recognise the application transactions to be monitored. In the case of synthetic transaction generation, this is done by “recording” transactions executed by a real user; in the case of client or server instrumentation or network data capture, this can be done either by performing sample transactions on an otherwise quite server/network infrastructure, or, as is more common nowadays letting the technology capture data for an extended period so that it can “learn” which transactions are taking place and whet they do from the information contained within the captured data.

The choice of approach for application monitoring will depend on many factors such as infrastructure platforms used, application architecture, number of users, transaction volumes, size of network and others considerations, not least price. Once configured, the chosen monitoring tool will generally need to be integrated into the incumbent framework application (if present). Alternatively, most application monitoring vendors supply their own full-capable management server, administration and event browser consoles.